Building on the enthusiastic response to the recent report that the United States was South Africa’s top source market for outbound travel in 2021, senior South African tourism executives have launched a series of global advocacy engagements in the United States.
South African tourism leaders are traveling to Los Angeles, Las Vegas and New York to help build momentum with trade, media and stakeholders in this important market.
During a meeting in Los Angeles with the Consulate General of South Africa, the media and stakeholders, acting CEO Themba Khumaloshared that arrivals figures for 2022 continue to inspire optimism, with 76,994 Americans having already visited South Africa in May 2022. Arrivals to the United States showed an impressive increase of 391% from a year on year, representing 53% of arrivals during the same period. in 2019.
The delegation then joined Virtuoso Travel Week in Las Vegas to participate in one-on-one meetings with travel advisors, tour operators and media representatives to share destination updates, including the Live Again campaign. organisation. This new campaign positions South Africa as the ultimate destination to awaken, re-energize and revive the mind, body and spirit of travellers, leaving them totally transformed.
Following major announcements of new connectivity to South Africa, COO Nomasonto Ndlovu met with the Consulate General of South Africa, South Africa’s Ambassador to the United Nations, tour operators, media and stakeholders, including executives from United Airlines and Delta Air Lines in New York. These meetings continued the destination’s initiatives to strengthen relations with its airline partners. Ndlovu commented that “Connectivity is the lifeline of any destination’s tourism efforts, and we are excited about the increased connections United and Delta are bringing to South Africa. With this new connectivity and our continued marketing efforts in North America, the future of the South African destination looks bright.
Finally, the North America Hub team wrapped up their engagements by joining the South African Consulate General in Los Angeles for a consumer activation during the 2022 HSBC World Rugby Sevens Series Grand Final.
At the end of the program, Jerry Mpufane, President North America Hub reiterated the destination’s enduring invitation to North American travelers noting that “our beautiful country is open and ready to welcome them with our unique brand of South African warmth and hospitality.”
Photo shows LR: Themba Khumalo, Acting CEO, South African Tourism, Nomasonto Ndlovu, COO, South African Tourism, Dinky Malikane, Regional Managing Director Americas, South African Tourism and Jerry Mpufane, North America Hub President, South Tourism -African