Business Beat: Love of the City Leads to Discounts for Tourists

0

A woman’s passion and love for the city will benefit residents, tourists and businesses.

This summer, Rail Explorers Las Vegas, which is based at the Nevada State Railroad Museum in Boulder City, is offering customers the Red Rider Wristband Summer of Livin’ It Up in Boulder City, which offers an assortment of discounts at various businesses in the city. . .

The program is the brainchild of Heather Abel, Division Manager of Railroad Explorers in Boulder City. It’s a natural extension of its support for local businesses.

When she started with the business two years ago, she worked diligently to source local vendors to provide services to the adventure tourism business. Additionally, Abel said she and her staff routinely tout local businesses to those who come to rail bike.

“We all know the city and what it offers,” she said. “It’s important to keep people in Boulder City.”

The need to support each other has become even more evident during the pandemic, she said.

In 2021, rail bikes brought 55,000 people into the community. However, most of them, according to Abel, came, rode their bikes, then turned around and rode back to Las Vegas.

So she started thinking of ways to get them to visit the community she loves.

His first partnership was with Fox Smokehouse BBQ. The restaurant created a special sandwich, the Messy REX Pulled Pork Sandwich, and gave it away with the buy one, get one 50% off for those who took a rail bike ride. Then they added a specialty cocktail.

“Anything we can do to do business in Boulder,” Fox Smokehouse BBQ’s Matt Fox said of the reason for starting the partnership, adding that rail biking is “really fun.”

Fox said the partnership was beneficial for both companies as they also depend on tourism. If people stop by the restaurant and ask the staff what there is to do in town, rail bike tours are always one of their top suggestions, he said. Now, thanks to the partnership, customers are invited to visit the restaurant.

“People come all the time. Normally it is their first time in both places. They worked up an appetite and came in and got big and happy and became regulars,” Fox said.

“It was fun,” Abel said of working with the barbecue restaurant. “Then I started planting seeds.”

These seeds germinated in the Red Rider program.

Every Rail Explorers guest receives a red wristband which, when shown to participating businesses, offers exclusive discounts on dining, retail and outdoor recreation.

Current participants include Fox Smokehouse BBQ, Cleveland’s Lounge, SIP inside the Boulder City Company Store, Chilly Jilly’z, Soda at the Nest, Evolution Expeditions, Beer Zombies and Somethin’ to Taco Bout.

Discounts are only valid on the day of the visit and are limited to one discount per person; they cannot be combined with other offers.

Abel said she hopes to expand the program to include combo tours with other outdoor adventure companies and eventually creating a passport with a map and places to visit.

The Las Vegas division is the only one of the company’s five locations to operate year-round. Abel said that to keep it interesting and deal with the weather, she constantly offers unique tours, such as her sunrise tour and the “Southwest Summer Soaker” tour during which guests find themselves doused with water guns. giants.

Rail Explorers offers tandem and quad tours. They can be reserved at www.railexplorers.net or by phone at 877-833-8588.

The pair aim to keep their cool

The owner of one of Boulder City’s last cool treats said she’s thrilled the community is experiencing it.

Catherine Call recently started the Boulder City Shaved Ice Company after moving to town and realizing there was no local snow cone shack.

“I worked at a snow cone shack in St. George, Utah and loved it,” she said.

Call said she and her husband, Taylor, started looking and saw that a shaved ice business in Pahrump was up for sale with all the necessary equipment. So they bought it.

Currently they offer 30 flavors of snow cones.

At the June 15 planning commission meeting, the calls were granted a conditional use permit to set up their snow cone trailer at 443 Nevada Way. It is now open from noon to 8 p.m. every day except Sunday.

In addition, they participate in festivals such as the Spring Jamboree or the Best Dam Barbecue Challenge. Call said they also hold private events every day except Sundays.

“Snow cones are a fun family thing,” she said. “I just want to see families enjoying it over the summer.”

For more information, contact the Boulder City Shaved Ice Company at [email protected]

Business Beat wants news

We want news, advice, anything you want to tell us about Boulder City business, as long as it’s true and as long as it’s not pure publicity. Send it all to [email protected]

Share.

Comments are closed.