Costa Rica seeks to attract more tourists from South America

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Attract more tourists from South America would help revive the country’s battered tourism economy. That is why Costa Rica participated in the X Edition of the World Travel Market Latin America (WTM) fairwhich is considered the premier event for the travel and tourism industry on our continent.

In addition to showing the country as a destination committed to sustainability and an ideal place to reconnect with the essentials of life, the national tourism authorities have established contacts with professional buyers from wholesalers, airlines, travel agencies and luxury goods, among others, so that they offer Costa Rica as a destination to their customers.

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Costa Rica had not participated in this event since April 2019 due to the Covid-19 pandemic, so the edition was held between April 5and and 7and represented the return of the Costa Rican Tourism Institute (ICT) to a Latin American tourism fair.

“The decrease in the number of cases of Covid-19 in the world and the gradual elimination of measures, allow us to see an increase in the number of trips and the reactivation of tourist promotion events, for this reason the participation of the country and the national companies exhibiting their services,” said Ireth Rodríguez, ICT Promotion Manager.

Priority market

According to the ICT, the priority markets for Costa Rica’s tourism industry in South America are Brazil, Argentina, Chile and Uruguay. “These countries have been among our priority markets in Latin America, before the pandemic we had flights in connection with Avianca, Copa and Latam and during the health crisis, although still far from recovering the existing air connectivity in 2019, there is an increasing flow of tourists from this market, for which it is important to continue carrying out actions and attracting them and increasing the number of visitors to this region,” Rodríguez added.

While Argentine tourism sees Costa Rica as a sun and beach destination that allows you to combine other activities; the Brazilian market is attracted by surfing, beaches, visits to national parks and volcanoes.

According to data from the General Directorate of Migration and Immigration, in 2021 almost 58,000 tourists entered by air from South America, of which 11,000 were from Brazil, more than 8,000 from Argentina , 1.7,000 from Uruguay and nearly 5,000 from Chile. .

Close to nature

The national authorities intend to expand Costa Rica’s position as a place with multiple outdoor activities, without crowds and in permanent proximity to nature. The ICT reported that in the second half of this year, training will be provided to 50 travel agents from the Brazil market in Costa Rica.

Since the start of the pandemic, Costa Rica has maintained the presence and promotion of the destination in virtual and face-to-face fairs such as the ITB Berlin Now 2021 in Germany, the World Travel Market (WTM) in London 2021 , IMEX America in Las Vegas, USA. 2021, Fitur in Madrid, Spain in the years 2021 and 2022, and Seatrade Cruise Global in Miami, Florida in September 2021.

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