IMEX America opens in Las Vegas with great excitement



  1. The first day of IMEX America started off on a high note with a keynote address from Daybreaker Co-Founder, CEO and Chief Community Architect Radha Agrawal.
  2. The community and connection driven IMEX-EIC People & Planet Village was a new focal point of the show.
  3. The priorities of event professionals are sustainability, regeneration, diversity, social impact and generosity.

“I already have blisters! I have a full agenda and have specific tenders to discuss with destinations such as the Caribbean and Europe, ”said Liz Scholz, a hosted buyer from Helmbriscoe, Florida. Carly Jacobson, a hosted buyer from Champion X in Wisconsin, agrees: “I have a busy few days in meetings, connecting with vendors, especially hotels and DMCs. I think I echo everyone’s thoughts here when I say it’s good to be back!

Building a community

The first day of IMEX America, which took place November 9-11 at Mandalay Bay in Las Vegas, started off on a high note with a keynote address by Radha Agrawal, co-founder, CEO and chief architect of the community of Daybreaker, the early morning dance and wellness movement with a community of nearly half a million people around the world. In Building Your Dream Community From Scratch, she drew parallels between dance and events to build communities, create memories and enhance well-being. “Connectivity is the key to happiness, fulfillment and success,” says Radha.

MPI Keynote Radha Agrawal

New IMEX-EIC People & Planet Village

Community and connections are at the center of the IMEX-EIC People & Planet Village, a new focal point for entertainment designed to advocate for sustainability, regeneration, diversity, social impact and giving back. These issues are high on the agendas of event professionals, as Dianne Wallace, program manager at George Washington University in Maryland, explains: “Sustainability and well-being are now a priority. top priority for event planners and delegates – and IMEX puts it out of the question. ! The education provided at the Village was incredibly helpful, as was Courtney Lohmann of the PRA session on how to incorporate sustainability into event design.

Partners of the new IMEX | EIC People & Planet Village are: AMP LGBT; ECPAT United States; Tourism diversity issues; Meetings Industry Fund; Meetings mean business; RESEARCH Foundation; Above & Beyond Foundation; Clean up the world; KHL Group. Caroline Campbell of the US Travel Association and Meetings Mean Business says, “I loved being back with industry colleagues; it’s so great to see everyone in person – it’s incredibly precious after the tough year we’ve had.

The greatest technological presence of all time

Using data to design an event and create a personalized experience was covered in Hopin’s How to Promote and Market Your Events in 2022 session. Hopin is part of the larger Tech Hub area of ​​the show which features a wide range of technology companies, reflecting the enormous growth of the sector over the past two years. Other companies include Aventri, Bravura Technologies, Cvent, EventsAir, Fielddrive BV, MeetingPlay, RainFocus and Swapcard.

Anthony Kennada, CMO of Hopin, explains: “We are relatively new as a company, but we quickly realized that IMEX America was the heart of the events industry. It is clear that the fair is a global magnet, and we want to be part of it. There has never been a more important time to come together and figure out how and where to go next. “

Caroline Beteta, President and CEO of Visit California, sums up the first day of the show: “IMEX exceeded expectations, just the quality of the show and the people here! It’s amazing – and with a huge engagement factor. Since coming out of COVID, I think we really appreciate the in-person touchpoints and IMEX has set the table so that we can facilitate great meetings!

IMEX America continues tomorrow through November 11 in Mandalay Bay, Las Vegas.

eTurboNews is a media partner for IMEX America.

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