LAS VEGAS and VANCOUVER, British Columbia, March 11, 2022 (GLOBE NEWSWIRE) — TAAT™ GLOBAL ALTERNATIVES INC. (CSE: TAAT) (OTCQX: TOBAF) (FRANKFURT: 2TP) (the “Company” or “TAAT™”) is pleased to announce that its flagship brand TAAT™ is now featured at the start of all episodes of “In the Huddle”, a professional football podcast hosted by Vinny Bonsignore, who is a sportswriter for Las. Vegas. Starting in 2021, the company incorporated sports-related sponsorships into its marketing strategy in categories such as professional bull riding, boxing, and stock car racing. As a non-tobacco product, TAAT™ benefits from the ability to withdraw advertising and sponsorship aimed at the public in the United States, a practice that has long been prohibited by tobacco companies. As one of the most popular sports in the country, TAAT™ has chosen to pursue professional football as a sponsorship category to broaden its scope of exposure as the company continues to grow its footprint.
The Parent Network of the “In the Huddle” Podcast has provided TAAT™ with this sponsorship at no monetary cost, as the TAAT™ Principles of Beyond Tobacco™ and Beyond Nicotine™ align with network values. Through repeated mentions of TAAT™’s name and messages on “In the Huddle”, as well as various other media placements and appearances at live events, the company anticipates that it can continually generate new awareness and build existing brand awareness as a better alternative to tobacco cigarettes.
For more information on the “In the Huddle” podcast, please access the following webpage: https://lvsportsnetwork.com/in-the-huddle/
A transcribed version of the TAAT™ commercial currently airing at the start of each “In the Huddle” podcast episode is shown below:
“Raider Nation ‘In the Huddle’ is about giving our fans the best opportunities in life. TAAT™ is a new product that allows smokers to enjoy the sensations of smoking with zero tobacco and zero nicotine. Finally a cigarette you can feel good about! Similar to the Raider Nation rituals of winning championships. TAAT™ delivers the ‘Beyond Nicotine™’ experience with its Beyond Tobacco™ base material that tastes, smells, feels, sees and sounds without nicotine or tobacco. TAAT™ provides a better option to completely eliminate nicotine intake without compromising the smoking experience. TAAT™ Beyond Tobacco™. Raider Nation, get your free TAAT™ pack today at trytaat.com.
A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/2213fd37-6dde-4f07-a2c3-2d0697afee40
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TAAT™ CEO, Setti Coscarella, said, “Over the past few years, podcasts have generated an exceptional level of listener engagement given the conversational format that is conducive to easy listening, as well as the flexible options for enjoying them. at any time of the day. on a variety of devices. I have personally been interviewed on numerous podcasts in my capacity as CEO of TAAT™ to discuss the company, our vision and the tobacco industry in general. However, this is the first time we have leveraged a podcast from a sponsorship perspective. Historically, sports-related media was a preferred channel for tobacco companies until advertising bans began to take effect. Since our launch, we have capitalized on this opportunity as a way to promote the TAAT™ brand and as such, we are very pleased to benefit from the visibility of sponsors on the “In the Huddle” podcast on professional football in Las Vegas. . .”
On behalf of the Company’s Board of Directors,
TAAT™ GLOBAL ALTERNATIVES INC.
Setti Coscarella, CEO and Director
For more information, please contact:
TAAT™ Investor Relations
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About TAAT™ Global Alternatives Inc.
The Company has developed TAAT™, which is a tobacco-free and nicotine-free alternative to traditional cigarettes offered in “Original”, “Smooth” and “Menthol” varieties. The base material of TAAT™ is Beyond Tobacco™, a proprietary blend that undergoes a patent-pending refinement technique that causes its scent and taste to resemble tobacco. Led by management with the “Big Tobacco” pedigree, TAAT™ was first launched in the United States in Q4 2020 as the company seeks to position itself in the $814 billion1 the global tobacco industry.
For more information, please visit http://taatglobal.com.
This press release contains “forward-looking information” within the meaning of applicable Canadian securities laws. Often, but not always, forward-looking information and information can be identified by the use of words such as “anticipates”, “expects” or “does not expect”, “is expected”, “estimates “, “intends to”, “anticipates” or “does not anticipate”, or “believes”, or variations of these words and expressions or states that certain actions, events or results “could”, “might” , “would”, “could” or “will” occur, occur or be achieved. The forward-looking information contained in this press release includes statements regarding the anticipated performance of TAAT™ in the tobacco industry, in addition to following: Potential impact of TAAT™ sponsorship of the “In the Huddle” podcast, continued presence of TAAT™ sponsorship of the “In the Huddle” podcast at no monetary cost to the Company Forward-looking information reflects management’s current expectations based on current information available and are subject to a number of risks and uncertainties that may cause actual results to differ materially from those discussed in the forward-looking information. Although the Company believes that the assumptions and factors used in the preparation of forward-looking information are reasonable, undue reliance should not be placed on such information and no assurance can be given that such events will occur within the time periods disclosed or not. at all. Factors that could cause actual results or events to differ materially from current expectations include: (i) adverse market conditions; (ii) changes in the growth and size of tobacco markets; and (iii) other factors beyond the Company’s control. The Company operates in a rapidly changing environment. New risk factors emerge from time to time, and it is impossible for the management of the Company to predict all risk factors, nor can the Company assess the impact of all factors on the business of the Company. Company or the extent to which any factor, or combination of factors, could cause actual results to differ from those contained in the forward-looking information. The forward-looking information included in this press release is made as of the date of this press release and the Company expressly disclaims any intention or obligation to update or revise any forward-looking information whether as a result of new information, future events or otherwise. , except as required by applicable law.
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