Advertisers will be able to affix their brand seal to the Monorail and Las Vegas Convention Center Loop shuttle system.
Under a three-year contract with the Las Vegas Convention and Visitors Authority, New York-based Intersection is partnering with the agency to provide advertising options along both transport routes.
Options include signage wrapped in the train on the 3.9-mile above-ground monorail system and digital and static displays inside the loop, according to a press release.
The Loop, which began operating earlier this year, transports conventioneers in Tesla electric vehicles under the convention center’s sprawling 200-acre campus.
Plans are in place for the system – which carries passengers 40 feet below ground level – to be extended across the Las Vegas tourist corridor in the coming years.
“Las Vegas is the perfect city for brands to reach millions of diverse consumers, whether it’s reaching a vibrant local audience or an influx of tourists from around the world,” said Scott Goldsmith, President and CEO of the operation of Intersection.
Ingrid Reisman, vice president of marketing for LVCVA, said the contract with the New York-based company will be “an innovative and valuable advertising solution to generate additional revenue” for the organization.
Intersection’s work can be found on media networks in cities such as Los Angeles, New York, Chicago, Seattle, Boston, Dallas, and San Francisco.
The company said its offerings can reach around 60 million people nationwide.