The “marriage capital of the world” rebounded last year, recording one of its best years after a tough 2020, according to the Las Vegas Wedding Chamber of Commerce.
The chamber gave its annual State of the Wedding Industry presentation on Thursday to share trends, the economic impact of the industry and new initiatives in fiscal year 2021.
“It’s been in our DNA since the founding of our county,” County Clerk Lynn Marie Goya said, referring to the weddings. “That’s what people think of when they think of Las Vegas.”
The Marriage License Bureau issued more than 77,000 marriage licenses last year, up from 56,331 in 2020. Goya said 2021 was “one of the best years we’ve had in a while.”
Las Vegas’ huge wedding industry represents a significant percentage of the national market – accounting for $2.6 billion of the $60 billion national market in 2021. Locally, the industry accounted for 4% of tourism and generated 88 million dollars in tax revenue for 2021.
February, dubbed wedding month, was the busiest month for the office, and also the best in 20 years. This is the same month that the bureau issued its 5 millionth marriage license. The special date of February 22, 2022 has also caught the eye of engaged couples, hosting around 2,300 weddings on the day. The bureau said it issued 7,605 marriage licenses in February.
During the month, the bureau also launched “Five Million Love Stories,” which gave couples a chance to win a special package including an airplane voucher, 25-year Vow Renewal at the Chapel of Flowers, a vacation two nights in a good hotel and meals in Las Vegas.
Multiple digital initiatives launched in 2021, the most significant being its new weddings.vegas website. Since its launch, it has won two awards – a Gold Addy at the 2021 AAF Reno ADDY Awards and a Crown Communities Award at the 2021 American City and County Awards – and is a finalist at the AMA Reno ACE Awards, which take place this month.
Paul Ryu, co-founder and managing partner of JMP Force, managed the office’s social media accounts and gave statistics for the past 60 days. He said he received over a million video views on their TikTok, @vegasweddingcapital, and TikTok and Instagram have been important tools over the past year to attract more tourists and increase wedding sales.
Aimee Stephens, director of brand awareness at PR Plus, also announced that the office would bring back “Las Vegas Marries the Army” on November 10 and asked local businesses to participate by offering services such as hairdressing, make-up, photography, venues, food and everything related to the wedding.