Malouf touts benefits of sleep systems with new campaign

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Furniture World News Bureau on 08/11/2022




Malouf reports that he is running a sleep system campaign throughout November. The goal of the campaign is to educate consumers about the lifestyle and comfort benefits of sleeping on a Malouf mattress and adjustable base set. To help retailers communicate these benefits, Malouf’s award-winning creative teams have developed new lifestyle photography, product videos and 3D renderings optimized for web, social media and messaging platforms.

Earlier this year at the Las Vegas Market, Malouf launched a new assortment of mattresses including its premium Peak mattress and its Ascend and Embark lines (formerly under the Wellsville brand). These hybrid mattresses are available in two materials: CoolSync gel-infused memory foam or ultra-breathable ActivAir quick-response foam. Each mattress in the Peak range includes a layer of miniature springs that adapt to the body, as well as a cool-touch HyperChill cover.

“With the addition of mattresses to our brand, we are able to convey the complete sleep system through our marketing channels,” said Ashlee Willes, brand manager at Malouf. “In the past, Malouf was known for a range of Now we are excited to spark consumer interest in mattresses and adjustables using a good, better, better approach.

All Malouf mattresses are compatible with the brand’s wide choice of adjustable bases. Adjustable beds provide an elevated lifestyle and provide benefits for a person’s comfort and health. An independent sleep study conducted by SleepScore showed that participants who slept on an adjustable bed had statistically significant increases in sleep throughout the night (24%), felt well rested in the morning (36%), or increased overall sleep satisfaction (53%). percent).

Malouf adjustable bed bases range from the entry level N50 with head tilt to the deluxe S755 with lumbar support, massage and Bluetooth® capability. For added convenience, many of these adjustable beds can be controlled via the award-winning Malouf Base app. With this special feature, individuals can set up automatic snore detection, adjust their position with voice commands and more. To download the app, visit the App Store or Google Play.

“The adjustable bed base category continues to grow in popularity with today’s buyers,” said Scott Carr, Director of Marketing. “During this month-long campaign, we want to help our retail partners increase awareness of this important aspect of improving and fulfilling sleep. Sleeping on a traditional box spring is a thing of the past – elevated sleep is the future.”

For more information, visit maloufhome.com.


About Malouf

Malouf Home is the leader in the furniture and bedding industry with a wide selection of innovative products including furniture, mattresses, adjustable bases, pillows, sheets, mattress protectors, bed frames and mattress toppers. Working with sister brands Salt Flat and Weekender, Malouf is committed to quality, price and service through an extensive product catalog that satisfies a variety of customers. Malouf products are available at more than 16,000 partner outlets in the United States, and its international team now serves more than 56 countries. Malouf, a Certified B Corporation®, was founded in 2003 by Sam and Kacie Malouf and is headquartered in Logan, Utah. For more information, visit maloufhome.com.

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