MarketInk: DJs on a Brick for the Toilet: Recall of a 1970s Drought Promotion



Mike McGregor with one of the remaining bricks.

In one of the more unusual radio giveaways of the 1970s, KDEO 910-AM, a San Diego Top 40 station called “Radio kay-DEE-oh,” presented listeners with cement bricks. in brown color printed with the faces of three of his disc jockeys, including Perry Allen, Sam Schwan and Mike McGregor.

“It was a crazy gadget in the middle of a drought,” recalls McGregor, real name Mike Cleland. The 81-year-old is the only survivor of the three DJs.

“The joke was that we told listeners to ‘go to the bathroom and flush,’,” Cleland told The San Diego Times. “This is because adding a brick in the toilet tank will raise the water level so you can save water with every flush. “

Cleland has one of the bricks in the den of his house in El Cajon. Another brick is on display at Minuteman Press, an El Cajon printing house on Fletcher Parkway. In the 1970s, the radio station’s studios were located in the same building that was turned into a printing house in 1975.

A brick showing the three faces of the DJ and a note were found on the printing house’s doorstep one morning before it opened, said Julian Rosado, who bought the printing house five years ago.

The note was written by a man named Rush Glick. “He said he was cleaning stuff in his garage because he was moving to Iowa and he found this brick,” Rosado said. “I guess he thought we should have him. Unfortunately, we never met him before he moved.

In addition to the brick currently on display at the printing house, there is an account allegedly written by Glick. He recalled his memories of Radio kay-DEE-oh.

“Perry Allen was a real character,” Glick wrote. “I remember attending one of his events in the 9/11 parking lot. Allen, dressed in an old-fashioned nightgown and cap and holding a candle, sought to obtain a fly trap plant from Venus by feeding it vodka. He also entered a bull frog he named Kermit T. Frog in the Calaveras Jumping Frog Contest and sent it to Lindberg Field amid a lot of fanfare.

Allen died in 2007. Schwan is believed to have died in the 1980s.

Cleland began working in the radio industry in San Diego in 1968. For decades, Cleland worked as a producer for many radio stations, as well as for Aztec football and basketball games in the United States. State of San Diego. He was also a producer-engineer for the San Diego Chargers radio shows for 15 years. He started reducing his workload at age 75.

Today, 910-AM has the KECR call letter. It broadcasts religious programming.

COVID forces NAB to unplug Las Vegas lounge

For the second time in as many years, complications from COVID-19 have forced the National Association of Broadcasters to unplug its NAB Show, along with co-located events, the Radio Show and Sales and Management Television Exchange, all scheduled which will take place next month in Las Vegas.

Originally scheduled for April 11-14 this year, the NAB Show 2021, the trade organization’s largest annual convention, has been postponed from October 9-13. NAB officials cited “unexpected and insurmountable challenges” from the COVID-19 pandemic and the delta variant.

“For over a year, we have worked tirelessly to bring our industry together safely in Las Vegas,” said Chris Brown, executive vice president and general manager of global connections and events at NAB, in a statement. last week. “Unfortunately, the pandemic and the delta variant push presented unexpected and insurmountable challenges for our global community. As we have always kept the best interest and safety of the industry as our priority, it has become evident in the face of these challenges that we can no longer effectively host the NAB show.

“We will not go ahead with a show that offers anything less than the excellence that our community expects and deserves from us. While we’re disappointed that we won’t be together in person again next month, we can’t wait to converge on the 2022 NAB Show, April 23-27, 2022, to rekindle our passion for our business and focus on a bright future. “

The NAB has announced that it will announce options to virtually access certain content from the NAB Show 2021.

Last month, the NAB said it would require all participants to provide proof of COVID-19 vaccination. An update released in early September outlined the steps attendees, exhibitors and presenters would have taken to validate their immunization status.

The event, one of Las Vegas’ top three annual trade shows in terms of attendance, has historically drawn 90,000 to 100,000 broadcast professionals to the city for several days of seminars, product presentations and networking.

The Las Vegas Convention and Visitors Authority (LVCVA) issued a statement on the cancellation. “We deeply appreciate our three-decade partnership with the NAB and will greatly miss seeing their exhibitors and attendees this fall,” said Steve Hill, President / CEO of LVCVA. “We look forward to the show’s return in April.

Intesa Communications recruits Kenneth Moore

Intesa Communication Group, a San Diego-based public affairs and government relations firm, added Kenneth Moore as senior account manager. Moore will be responsible for supporting and developing the company’s central government relations practice focused on San Diego, the company said.

Kenneth moore

Moore was previously with Southwest Strategies for the past four years and Hutchins PR for five years. His experience has included public affairs campaigns involving land use, renewable energy, sustainability, housing, mobility and voting measures, including Yes on “G” (SDSU West) in November 2018, No on “E” in November 2018 and Yes on “E” in November 2020.

His work in public affairs has been recognized with the American Association of Political Consultants’ Ballot Measure of the Year 2019 award for Yes on “G” measurement, as well as the Chamber of Commerce’s 2019 Moving San Diego Forward Award. San Diego Region and a 2012 Silver Anvil of Excellence Award from the Public Relations Society of America.

Moore is involved in the community as a vice president of the Downtown San Diego Community Planning Council and a member of the I Love a Clean San Diego board of directors. He received a BA in Managerial Organizational Communications and a minor in Public Relations from Point Loma Nazarene University.

“Ken is one of the brightest and most astute public affairs professionals in San Diego and beyond,” said Maddy Kilkenny, Partner, Intesa Communications Group. “We are delighted to welcome him to the Intesa family and look forward to seeing him in action as he helps us support and grow our government relations work. “

PRSA to discuss brand building via social media

The Public Relations Society of America San Diego-Imperial Counties Chapter will host a webinar on “Social Media Tactics to Create Positive Sentiment” from noon to 1 pm Thursday, September 24, on Zoom.

Speakers will discuss tactics for maintaining engagement, tips for adopting a voice on the platform, resources for staying up to date, and tactics for collaborating with content producers and writers. Speakers will include: Janine Davis, XX Artists; Angela Elo-Rivera, University of California, San Diego Antiviral Research Center; Ramel Wallace, BAM Communications; Adriana Heldiz, Voice of San Diego.

The cost to attend the webinar is $ 10 for members, $ 15 for non-members. For more information visit

Rick griffin is a San Diego-based public relations and marketing consultant. His MarketInk column appears weekly on Mondays in The Times of San Diego.

Show comments



Leave A Reply