Participating business owners, senior officials, officers of the U.S. Department of Commerce, the SL Embassy in the United States, the Consulate General in Los Angeles, and the EDB
- The largest fashion market in the world
Nine Sri Lankan garment exporting companies participated in Sourcing at Magic Las Vegas held August 7-10 at the Convention Center in Las Vegas – USA, successfully capitalizing on the many business opportunities created during the event to access the vast United States as well as the North and South American markets obtain direct orders worth millions of US dollars on the site itself, while establishing and consolidating a large number of business contacts with US-based companies as well as with companies based outside the US making an aggressive effort to promote Sri Lanka as a major destination for apparel exports.
Sri Lankan garment export companies of Lucky Industries, JK Garments, Screenline, Kash Garments, Colmans Garments Industries, Sarasavi Exports, Queens Work Wear, Jia Moda and Haward Fashion participated in this garment sourcing show under the national pavilion of Sri Lanka occupying a total space of 90 square meters with 10 individual exhibitor booths promoting the capabilities of women’s, men’s, baby and workwear products as well as socks, label printing, etc
Magic Las Vegas is considered the largest fashion market in the world and the most comprehensive fashion market in the United States which takes place twice a year in Las Vegas, Nevada (February and August) showcasing clothing, footwear, accessories and sourcing resources for women and men around the world. world. It powers the fashion industry by facilitating connections between buyers and brands through exceptional services such as concierge and matchmaking programs, matchmaking relationships and bond building.
Additionally, retailers and buyers have the opportunity to learn, network and do business with new and existing exhibiting brands. The event this time marked a successful conclusion after recovering from the COVID-19 outbreak represented by buyers and exhibitors from over 65 counties around the world with the attendance of over 13,500 buyers based in inside and outside the United States.
The Sri Lankan Embassy to the United States in Washington DC, which works closely with the United States Department of Commerce, has jointly collaborated to initiate a project under the Commercial Law Development Program (CLDP) to offer assistance to the government of Sri Lanka in improving the country’s trade relations. legal infrastructure, improve the country’s trade, investment and tourism prospects in the US market being Sri Lanka’s top export destination which absorbs over 25% of Sri Lanka’s global exports and also in the other major export destinations of export from Sri Lanka.
Embassy of Sri Lanka to the United States in Washington DC Minister (Commercial) Charitha Yattogoda, assisted by the Consulate General of Sri Lanka in Los Angeles, Minister Counselor (Commercial) Anil Sirimanna, initiated the organization of Sri Lanka’s participation to “Sourcing at Magic Las Vegas” as part of this project supported by the United States Department of Commerce to help promote Sri Lanka’s commercial interests in the United States market in collaboration with the Sri Lanka Export Development Board (EDB), the Department of Commerce of Sri Lanka (DoC) and the Joint Apparel Association Forum (JAAF).
Sri Lanka was able to participate in this important apparel sourcing show after a nine-year stint holding a country pavilion in 2013, thanks to the generous financial assistance of the US Department of Commerce through CLDP which sponsored all expenses related to exhibitor space, stand construction and other individual exhibitor needs such as furniture, displays, etc.