Popular games conference returns to Vegas

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Forced to migrate to a virtual platform in 2020 due to COVID-19, G2E is back on the Las Vegas Strip this week for four days of networking, presentations and dating.

Each year, the American Gaming Association’s Global Gaming Expo, more commonly known as G2E, brings together the main players in the industry from around the world. Attendance at the People’s Conference is somewhat limited this year by restrictions that prevent some foreign leaders from traveling to the United States Since PASPA’s landmark decision in 2018, sports betting has played a pivotal role in exposing foreground, with high profile appearances. executives, regulators and analysts, among others.

Arizona Cardinals owner Michael Bidwill will participate in a conversation with Bill Miller, who is the president and CEO of the AGM on Wednesday. Arizona, a newcomer to the US sports betting market, launched legalized sports betting last month just before the start of the NFL regular season. The Cardinals, who partnered with BetMGM in August, plan to launch a retail bookie at State Farm Stadium at some point during the 2022 NFL season.

As the NFL continues to gradually ease restrictions on sports betting for its 32 clubs, the league’s pressure to monetize sports betting will be a key topic of the conference. Next spring, Las Vegas will host the NFL Draft, two years after the league called off the high-profile event slated for the Strip at the height of the global pandemic.

The draft can serve as a test ball for the city’s ability to eventually host a Super Bowl. For decades, a Super Bowl in Sin City was considered nearly impossible, as league leaders led by former NFL commissioner Paul Tagliabue sought to keep the NFL a safe distance from the sports betting mecca. . But, now, legal sports betting is live in nearly a dozen cities with NFL franchises, providing the league with another channel to engage with fans.

Throughout G2E, Sport grip will provide updates on the best panels, exhibits and the latest gaming innovations presented at the conference.

“A year ago today, this hall was empty,” Miller said Tuesday inside the Venetian Expo in Las Vegas. “One year later, we come back with the best results in the history of our industry.

Tuesday, October 5

Remarks by American Gaming Association CEO Bill Miller

A busy schedule opened on Tuesday with an opening presentation from Miller, who has served as AGM President since December 2018.

“We’re excited to be back here live in Las Vegas,” Miller said. “There is nothing like getting back together in person. Although we have adapted our business over the past 18 months, being here is much better than participating in a Zoom call. “

This summer, the Washington football team became the first NFL franchise to join the AGM’s responsible gaming program. The initiative, titled “Have a Game Plan. Bet Responsibly, ”offers bettors a multi-pronged approach to controlling their sports betting habits.

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“We have deepened our commitment to responsible gaming,” added Miller. “Our Code of Responsible Sports Betting Marketing has set an industry-wide standard that has influenced leagues, operators and media companies.”

Miller’s comments come at a time when the business of global sports betting operators is increasingly being dissected by responsible gambling advocates. UK regulators are moving closer to banning sports betting patches on football shirts, which is expected to have a profound impact on sponsorship trends in the English Premier League.

“As sports betting grows, so does our responsibility. The control of state regulators and the media is intensifying around the saturation of advertising and aggressive promotions. And we have to get it right because we’ve seen what happens when it goes wrong, ”Miller noted. “We must ensure that our actions reflect these commitments if we are to build a sustainable market for sports betting.”

– Chris Altruda

Monday October 4

DraftKings announces new headquarters in Vegas

On Monday, DraftKings announced plans to build a new office in Las Vegas, where the company eventually expects to have an expanded team of more than 1,000 employees.

The company’s 90,000-square-foot technology hub is slated to open in southwest Las Vegas in early 2022, DraftKings said in a statement. The office will be located inside a property at UnCommons, a 40-acre mixed-use community owned by Matter Real Estate Group, a San Diego-based developer.

“Our new office space and Las Vegas expansion further illustrate DraftKings’ investment in its people and the future of the business, as well as the local community,” said Matt Kalish, co-founder and president of DraftKings, North America. “Our goal is to create another world-class work environment that will foster DraftKings innovation, further strengthen our local presence and deepen community engagement. With these high aspirations, we were delighted to find that UnCommons reflects these high standards. “

Before COVID-19 became mainstream in the United States, DraftKings opened an office adjacent to the Strip in January 2020. The office, which employs more than 100 employees, is located within walking distance of the home of the Las Vegas Raiders, the Allegiant Stadium.

It is still unclear whether DraftKings plans to apply for a Nevada sports betting license. Such a move would disrupt the traditional sports betting model in Las Vegas, which has historically been limited to retail and mobile betting through casino operators. The licensing process takes time, which is one of the reasons DraftKings has yet to announce plans to expand into the state. In March, DraftKings reached a definitive deal to acquire Vegas Sports Information Network (VSiN) in a deal worth approximately $ 100 million.

– Matt Rybaltowski

Prize Picks considers adding second eSports site, MGM slams on the brakes

Adam Wexler, founder and CEO of Prize Picks, told a G2E audience on Monday that eSports has become an integral part of its business, that plans are underway to launch a second site specifically for these games.

Wexler said the second site, which is said to closely resemble the original site, will solve the problem for users looking to play but struggling to find the eSports section. He added that his company generates more revenue from eSports than any other operator, with an average player age of 32 – far higher than what is generally perceived by the industry.

Zachary Levine, vice president of table games strategy at MGM Resorts, said the gaming industry’s push for skill-based games such as video games is working against MGM casino gambling. .

“The table game that fools the youngest is roulette – a game without skill,” Levine told a G2E audience Monday, adding that it would be “arrogant” after 5,000 years or more of such games to assume. that a particular generation would come and turn the tide.

– John Brennan


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