Sammy Hagar named tourism ambassador to Los Cabos, Mexico in official ceremony today at Plaza Mijares


Sammy Hagar has long been the unofficial ambassador of Los Cabos and with this official designation, we look forward to strengthening our tourism brand and economic growth through its global appeal, ”said Legs Castro.

that of Sammy Hagar pioneering vision to create and invest in Mexican companies, including Cabo Wabo Cantina, Tequila Cabo Wabo and Santo Tequila, have created countless local jobs and improved Los Cabos visibility as a travel destination, “added Jeffries.” His unwavering dedication through the good times as well as through immense challenges like hurricanes and the pandemic has been extraordinary. “

Hagar fell in love with a sleepy Mexican fishing village on the tip of Baja at the beginning of the 80s. With only one real hotel, no telephone, no television and only dirt roads, it would have taken more than a crystal ball to foresee Cape San Lucas’ the future as a premier vacation destination and the center of the celebrity tequila boom that Hagar and its Cabo Wabo brand would usher in. Since launching its flagship product Cabo Wabo Cantina in 1990, Hagar has transformed a long-standing passion for great food, music and spirits into a thriving lifestyle brand.

“To be honored for anything in Los Cabos It’s the same as being honored in my hometown, “Hagar said.” I will cherish this award and continue to do my part to bring this place, one of the most beautiful in the world, to the rest of the world. as your new tourism ambassador. “

Hagar’s Annual Birthday Party at Cabo Wabo Cantina at Cape San Lucas is one of the most legendary jam sessions of the year. Its Cantina brand now includes successful outposts in Las Vegas and Hollywood. More information can be found at for Sammy Hagar, for Cabo Wabo Cantina, and for Los Cabos.

THE SOURCE Sammy Hagar


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