Big, loud and dazzling slots were the stars of the Global Gaming Expo last week.
New variations on table games have emerged.
But it was the product distribution and their technology that wowed many of the thousands of attendees who flocked to the show, the casino industry’s largest commodity supermarket, which finished its run Thursday at The Venetian Expo.
“While G2E has evolved over the years, the importance of technology and its integration into the overall customer experience remains the predominant evolutionary aspect of the industry,” said Brendan Bussmann, Chief Business Officer for Global Market Advisors, based in Las Vegas. “While you can never replace the people who deliver the hospitality that the industry is founded on, technology can help if executed correctly improve that experience. “
In some cases, the new technology involves the merging of features into a single device.
“One of the other products discussed by a number of participants was the integration of slots and sports betting into a single device,” Bussmann said. “As sports betting continues to grow across the country, devices like this will become more and more common as individuals seek to maximize the experience by watching a game while playing a slot machine or to another game. “
Acres Manufacturing Co. introduced the PayAction Sports Bonus as part of its G2E 2021 line-up. The bonus uses a live sports data feed to trigger a bonus round on any slot machine connected to the casino management system. of the Acres Foundation.
This means that if you are a Vegas Golden Knights fan and notice that in your player profile you could win a special bonus on a slot machine if the Golden Knights score a goal.
“These machines will pay double every time the Golden Knights score in an NHL game,” said Noah Acres.
The machines are programmed to produce a horn sound effect indicating a celebration mode – and all payouts would be doubled for 90 seconds.
IGT also showcased interactive technology that allows slot machine players to place sports bets while seated in front of the slot machine.
“The Biggest Resonant Trend”
While sports betting innovations were high on the must-see list, companies offering cashless gaming products and digital money transfer were also top products.
“While there have been several new innovations, I think the biggest trend that resonates is the continued desire to advance cashless gaming,” Bussmann said.
“As the rest of the world uses and continues to use cashless as some of its common forms of payment, the gaming experience still has a long way to go to catch up, but the desire to move the industry forward. is there with the progress. in technology at all levels, ”he said.
IGT’s Resort Wallet and IGTPay products were recognized at G2E last week as “Product Innovation of the Year”. Resort Wallet enables operators to offer ‘cashless on card’ or ‘cashless without card’ games, and in combination with IGTPay, provide players with access to external funding sources such as bank and debit cards and electronic wallets.
This means that money from a bank account can be transferred to an electronic wallet on a smartphone and transferred directly to a slot machine via a Bluetooth connection. Transactions are verified using personal identification numbers to ensure the safety of a player’s funds.
Location, location, location
The exhibitors have other technological surprises in store for the more than 13,000 participants.
Lindsay Slader, general manager of games for GeoComply of Vancouver, British Columbia, showed off her company’s location verification system, which is in increasing demand due to the rapid spread of sports betting.
States that offer sports betting must continue to verify that anyone placing a bet is within state borders. “Our technology is built into the mobile apps and websites you would place your bet on,” Slader said.
GeoComply’s system is designed to detect identity theft or any manipulation of location data.
The system includes a color-coded display showing the location of iPhones and iPads, Android devices, and any desktop, PC or Mac.
Slader demonstrated a system showing data validation at the New York-New Jersey border where the tracking system is so accurate it can verify a punter’s location in a tunnel under the Hudson River and make sure a New York player has passed the river center line before betting in New Jersey.
Brooke Fiumara, co-CEO of Optix, a Las Vegas-based company founded in 2019, said her company analyzes player data that can be used to make better marketing and player development decisions.
“Optix is a casino data platform,” said Fiumara. “We take all the data around the casino and operationalize it for slots, marketing and player development. For each of these products, we have an artificial intelligence component that makes recommendations on how to optimize a slot floor or marketing campaigns, or makes recommendations for players to contact. This takes the guesswork out of exploitation.
“PayPal for the world of casinos”
Las Vegas-based GlobalPayments works in the digital payment world, serving over 3 million customers at 500 online and physical casinos.
“We are focused on accessing data and cash in the casino space,” said Justin Sprague, senior vice president of marketing for GlobalPayments. “We are like a PayPal for the casino world.”
The company has been in mobile financing and cashless transactions for 20 years and has doubled, now that casino companies want more digital contactless payment solutions.
And some of the bigger screens on the G2E floor weren’t as tech-savvy, but they were big supporting players for resorts.
Dennys Patir of Patir Casino Seating, based in Germany, has participated in G2E since 2005. The COVID-19 outbreak has enabled it to offer new products that protect casino customers with antibacterial materials to be applied to a wide range of seating casino. They include chairs for poker, table games, slot machines and hospitality seats, dining chairs, banquet chairs, bar stools, lounge chairs, sofas and seating. sports betting.
Patir said some of the sports betting chairs are as comfortable as the upholstered recliner in the entertainment room.
Some chairs contain a bit of technology – a wireless charger located on the arm of some of them.
The Review-Journal is owned by the family of Dr Miriam Adelson, the majority shareholder of Las Vegas Sands Corp., which operates The Venetian Expo.