Almost every major artist in every musical genre spends time in Las Vegas.
The Las Vegas Strip hosts residencies featuring many of today’s biggest stars, including Katy Perry, Lady Gaga, Adele, Bruno Mars, Luke Bryan, Usher, Miranda Lambert, Pitbull and John Legend. In addition to these current stars, the city also serves the nostalgia market with residencies featuring Sting, Barry Manilow, Santana, Shania Twain, Diana Ross, Rod Stewart, Lionel Richie and ZZ Top.
Sin City also features shows based on holograms in memory of Whitney Houston and Michael Jackson as well as a Cirque du Soleil show based on Beatles music. Add to that that nearly every DJ and electronic music figure regularly works in night and day clubs all along the Strip and you have a very crowded market competing for tourist dollars.
So to grab attention – especially when you have a property off the Strip – you have to do something very different. That’s why Caesars Entertainment (CZR) and the newly reopened Palms both planned a new kind of title trying to find an unserved niche in a city that apparently has something for every musical taste.
Caesars’ Rio, Palms Casino take a look at the music trend
Rio, Caesars’ only property outside of the Strip, and Palms, which is owned by the San Manuel Gaming and Hospitality Authority, a subsidiary of the San Manuel Band of Mission Indians, both have less than ideal locations. Being off the Strip and not in downtown Fremont St. makes it harder to attract customers, so both resorts have tried to offer unique things to attract people.
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Rio, for example, is an all-suite hotel, while the Palms has built an impressive array of dining options designed to make the property appealing. Both stations also tried to differentiate their entertainment options.
Palms has its Pearl Theater which hosts headliners as well as its nightclub/dayclub Kaos & Soak (which features big names like Diddy and Frankie Moreno). Caesars’ Rio has Penn & Teller as major headliners with a classic Las Vegas revue-style show, a comedy club, the Chippendales, and The Duomo, a venue for musical band performances.
Now Rio and the Palms have leaned into a new trend called yacht rock which has a 70s and 80s soft rock vibe, and both stations are adding musical acts that perform it.
Caesars Rio and the Palms Host Yacht Rock Acts
Rio will feature The Docksiders, a yacht rock band that covers all genre hits for a residency that begins September 8 and runs until at least the end of November.
“The Docksiders have dropped anchor at the Duomo – inside the Rio All-Suites Hotel & Casino – with a unique tribute to your favorite soft rock songs from the 70s and 80s! Las Vegas’ only Yacht Rock sensation, Led by 3-time Grammy™ winner Kevin Sucher, The Docksiders will immerse fans in a bygone era with costume changes, visual production and world-class performances,” the band shared on their website.
The Palms won’t commit to yacht rock as much as its off-strip rival, but it will bring in one of the titans of the genre (if yacht rock cover bands can have a titan).
“The Docksiders follow and precede long-established yacht rock band Yächtley Crëw in Las Vegas. The band returns to Kaos at the Palms for six dates, November 18-19, December 29-30 and February 24-25. The aquatic-inspired act joins Frankie Moreno as recurring Kaos residency performers (Moreno returns Sept. 23-24 and is expected to return in early 2023),” the Las Vegas Review-Journal reported.