UNFI Natural Winter Show wraps up in Las Vegas with over 2,000 attendees


UNFI held its two-day Natural Winter show in Las Vegas on October 4-5. Photo courtesy of UNFI

Wholesaler United Natural Foods Inc. (UNFI) completed its Natural Winter show in Las Vegas on Wednesday. Throughout the two-day event, more than 2,000 UNFI customers connected to the wholesaler’s network of suppliers, offering a wide assortment in the grocery store shelves, fresh, organic and specialty products..

“UNFI Natural Salons always have a strong presence of smaller, innovative and fashionable manufacturers with passionate and meaningful stories,” said Steve Dietz, Chief Client Officer at UNFI, in a statement. “Retailers come to our shows not only to discover new items to keep their stores ahead of their competition, but also for the opportunity to connect with suppliers and use our knowledge and advanced offerings to deliver a differentiated value proposition that consumers expect from their local grocer.”

Throughout the year, UNFI welcomes over 10,000 registered customers to its four major events, providing customers with the opportunity for hands-on engagement from UNFI.

“UNFI is more than a grocery distributor, it is our partner in many aspects of our business,” said Saj Khan, vice president of grocery operations and purchasing at Nugget Markets, in a statement. “Through events like this week’s Las Vegas show, they work alongside our team to help us identify new and trending products, find the best deals, and participate in supplier negotiations that make an impact. on our merchandising plans Our continued growth and success requires our strong partnership with the entire UNFI team.

One of the highlights of the show was UNFI’s Pitch Slam competition, presented by UNFI UpNext, a program that discovers and sponsors emerging brands. Pitch Slam pits UpNext suppliers against each other in a friendly and fun elevator-style competition, UNFI said. This year’s winner of the UNFI Natural Winter Show Pitch Slam competition is Viv, an eco-friendly, toxin-free menstrual care brand based in Boston.

“Viv is newer to retail because we started as a direct-to-consumer brand. Through the UpNext program, UNFI helped give us the additional support and knowledge we needed to bring a facelift to the menstrual care aisle,” said Katie Diasti, CEO and Founder of Viv. “Our goal at Pitch Slam was to be bold, dynamic and exciting and it was fun to see all the retailers and those in the public react to our story.”

UNFI, which reported net sales for the company’s fourth fiscal quarter increased 8% year-over-year to $7.3 billion, will participate in Next Thursday’s Consumer Conference hosted by Wolfe Research. UNFI CEO Sandy Douglas and Chief Financial Officer John Howard will participate in a fireside chat.

UNFI, which serves approximately 30,000 independent grocers, is a wholesaler based in Providence, Rhode Island.


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