What’s New in Meetings and Trade Shows: July 2022

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We bring together the biggest meetings, trade shows and CVB/DMO news of the month, in one convenient place. Do you have any advice? Get in touch! Want more content like this sent straight to your inbox? Then sign up for our all-new monthly BizBash Meetings & Trade Shows newsletter to stay up to date with the latest meeting and trade show news.

In case you missed it
On BizBash recently, we highlighted some of the most eye-catching booths from VidCon 2022, which made its triumphant return to the Anaheim Convention Center June 22-25. The gathering drew around 50,000 attendees – a crowd slightly lower than 2019’s 75,000 – but that didn’t stop more than 150 brands from taking part in the event. From brands like YouTube, Meta, Prime Video, and Mars, we’ve spotted a slew of clever activations, from a forest of pink stars and a 40-foot-tall chewing gum machine, to a pool filled with of thousands of stuffed animals and a “meadow.”

More: Are you considering Memphis as a destination for an upcoming meeting or conference? Hear how the city is becoming a meeting mecca, with a handful of stellar new hotels and a $200 million full renovation of its convention center. This month, we also looked at how hotels are leaning into unconventional experiences to bring back group business.

Here are five other things you should know about this month…

1. Marriott brings businesses and associations to NYC for THE EXCHANGE.
Global hospitality giant Marriott International brought more than 1,000 customers, hoteliers and industry leaders to New York earlier this month for THE EXCHANGE, the brand’s annual association and corporate customer conference. . This year’s iteration focused on the optimism surrounding the return of in-person events and new ways Marriott is amplifying group business.

“We constantly hear from our association and corporate clients how important face-to-face connections are to doing business and how difficult those connections are to replicate virtually,” Marriott International CEO Anthony Capuano said in a statement. a statement. “The collaboration, innovation, and energy our guests and hoteliers have shown at this year’s EXCHANGE, while addressing some of today’s most important issues for meeting planners, has been as inspiring as it is productive. Working together, we continue to refine and shape what tomorrow’s meetings and events will look like.

From July 13-16, attendees participated in “Hotel Immersion Experiences” at Marriott properties across the Big Apple, including wellness sessions at the Lily Kwong-designed JW Garden at JW Marriott Essex House New York; a rooftop cocktail overlooking Central Park at Le Meridien New York, Central Park; and afternoon tea at the St. Regis New York.

EXCHANGE 2022 also introduced EXCHANGE TALKS, which were 18-minute sessions designed to educate, inform and inspire attendees. Speakers included Capuano and other Marriott executives, including Liam Brown, group president for the United States and Canada, and Tammy Routh, senior vice president of global sales.

2. Las Vegas Convention and Visitors Authority appoints former Caesars manager as new sales manager.
Some big news from the staff of the Las Vegas Convention and Visitors Authority (LVCVA), which was announced this week: Lisa Messina, the former senior vice president of sales at Caesars Entertainment, will join LVCVA in early September in her newly created position of chief sales officer. Messina also previously served as Executive Director of Midstream Group Sales for Hilton and in a leadership role with ConferenceDirect.

Lisa MessinaPhoto: Courtesy of LVCVA

“We are very pleased to welcome Lisa to the LVCVA team,” Steve Hill, CEO and President of LVCVA, said in a statement. “She knows Las Vegas, knows our customers and has earned the respect of the entire industry. Lisa is clearly the right person to be LVCVA’s first-ever Sales Manager.

Messina, who has resided in Las Vegas for 12 years, added, “I am thrilled to join the LVCVA and represent Las Vegas, the #1 name in tourism. There’s great history to celebrate in Las Vegas, but there are also opportunities to make history. We are at a pivotal moment where the landscape is changing in playful and transformative ways. This gives business and leisure travelers even more reason to return.

3. Miami Beach Convention Center to unveil new amenities.
2022 has already been a busy year for the Miami Beach Convention Center (MBCC). This year it hosted major global events like the Discover Boating Miami International Boat Show, the largest boat and yacht event in the world, and BitCoin 2022, which was a four-day event that brought together some of the best minds and bitcoin expert. This month it also hosted Supercon, which brought together thousands of anime, comic book, and gaming fans, as well as voice actors, celebrities, and industry creators.

The MBCC also plans to unveil a new bar and restaurant inside its historic Carl Fisher Clubhouse. Dubbed The Rum Room, it will serve a “tapas-style menu and local South Florida rums in a 1920s setting,” according to a press release. Venu is also new to MBCC, a 3,300 square foot event space ideal for receptions and corporate functions.

In 2022, planners can also expect a full installation of campus-wide fiber optic connectivity at MBCC, which will enable a more seamless wireless infrastructure for events that use indoor and outdoor spaces. And in the near future: an 800-room Grand Hyatt, which will be directly connected to the convention center, is expected to open in 2025.

4. CVB/DMO professionals travel to Toronto for the annual Destinations International conference.
Destinations International (DI), the leading organization representing CVB/DMO professionals worldwide, held its annual conference earlier this month in Toronto. More than 1,300 industry professionals came to the Metro Toronto Convention Center for panels, education sessions and networking opportunities.

A notable announcement from the conference included the launch of the DI Equity, Diversity and Inclusion Assessment Tool, a resource for DMOs to create “intentional EDI goals and track progress on the workplace and in the community through data-driven metrics,” according to a press release. Release. DMOs will have the ability to filter their results by comparable budget size, geography, tourism asset, etc.

And DI’s new president, Al Hutchinson, president and CEO of Visit Baltimore, also introduced the Historic Black Colleges and Universities Scholarship Program. With this scholarship, DI hopes to attract underrepresented students seeking a degree in hospitality or tourism management.

“Over the past few months, many hospitality leaders have pledged their financial commitment to this program, and I’m happy to share that we exceeded our original goal and raised nearly $180,000,” Hutchinson wrote on LinkedIn. . “I believe this fund will go a long way to building representation and diversity in tourism leadership, and I want to personally thank the leaders and organizations who are committed to moving our industry forward.”

5. The Global Wellness Summit is gearing up for its 16th conference in Israel.
The premier wellness industry conference will be held in Tel Aviv, Israel this fall (October 31-November 3). This year’s theme is “Open Minds. Open Hearts. Open for Business”. In addition to the invitation-only, three-day Global Wellness Summit, attendees can also participate in a number of “travel opportunities” that take place before and after the event and are designed to immerse them in Israel’s historic sites and indigenous wellness practices. A bonus? Summit attendees will also have the opportunity to meet entrepreneurs who are shaping the future of health and wellness.

“This is an important time to take an ‘open’ attitude, as the world reels from the global challenges that have consumed our lives for years,” said Summit Creative Director and Executive Director Nancy Davis, in a statement. Wellness Summit – in a venue that knows something about resilience – we’ll open people’s minds to cutting-edge technologies, disruptive companies and ideas and insights that will shape the future of the wellness industry and of the world. »

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